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What does it take to make your brand a Hero?
It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present...
October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertiseLatest news & insights
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What does it take to make your brand a Hero?
It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present the...
October 2014 | Brand & Communication , NeedScope , Cultural insight , People and expertise